ios - UITableView Cell Blur Read Items -

i have simple ios app project have been working on. tableview shows entries fetched web service (rss feed) , tapping on 1 of them segues web view.

using following, checking if items has been read, , if yes puts check mark using setaccessorytype indicate item has been read:

- (void)tableview:(uitableview *)tableview didselectrowatindexpath:(nsindexpath *)indexpath {      itemfeed *entry = [[channel items] objectatindex:[indexpath row]];      [[myfeedstore sharedstore] markitemasread:entry];     [[[self tableview] cellforrowatindexpath:indexpath] setaccessorytype:uitableviewcellaccessorycheckmark];  } 

the above code resulting in following:

what want cell blurred indicate has been read. putting following image techcrunch iphone app example want:

thanks in advance.

update: have tried changing text color in didselectrowatindexpath didn't work:

itemsviewcell *cell = (itemsviewcell *)[tableview dequeuereusablecellwithidentifier:@"itemscell"]; cell.titlelabel.textcolor = [uicolor redcolor]; //red color checking right 

try adding following code.

- (void)tableview:(uitableview *)tableview didselectrowatindexpath:(nsindexpath *)indexpath  {     itemsviewcell *cell = (itemsviewcell*)[tableview cellforrowatindexpath:indexpath];     cell.titlelabel.textcolor = [uicolor redcolor]; //red color checking right     [tableview deselectrowatindexpath:indexpath animated:yes]; }